Paid: This is the number of unique people who saw your paid content, such as a Facebook Ad. If you get charged by impressions, Facebook makes money regardless of whether someone clicks a link in your ad. On the flip side, as more and more businesses try to tap into Facebook to promote their own brand, it’s becoming a challenge to actually get seen by your target audience in their newsfeeds. If 100 total people have seen your ad, that means your ad’s reach is 100. Impressions and clicks are mutually dependent both on Facebook and Google. Ad campaigns focused on earning likes or app downloads can expect to pay $1.07 per like and $5.47 per download, on average. Quilted Impressions, Waterford, MI. Clicks and impressions are the essential currency of ads in most places, but Facebook throws a curveball into the mix with OCPM. But in general, they describe two concepts: Reach refers to the total number of people who have seen your ad or content. While Facebook wants to serve relevant high-performing ads, if it’s making money from your ad, that ad will keep getting impressions. Let’s face it, Facebook is a powerful marketing medium, which continues to get stronger. Facebook Relevance. The key measure for both indicators is CTR which heavily depends on the Ad itself, targeting and other factors. Impressions vs Reach Impressions and Reach (People Reached) are related but slightly different. Nancy Hughson, Professional Longarm Machine Quilter It’s quick and simple to track these metrics in native insights. Facebook Reach vs. Impressions. As a result, your impressions are usually higher than the number of likes (fans). It is not the same as people. And, both platforms also use these numbers to work out other key metrics like ad frequency and ERR. Reach and impressions are monitored by Facebook Insights and Instagram Insights. Organic impressions are down 33 percent because there is a constant overflow of content. Facebook advertising costs, on average, $0.97 per click and $7.19 per 1000 impressions. Impressions is the total number of times activity related to your Page is seen by people on Facebook, whether they see it organically, virally or via a paid advertisement. "Impressions" is the number of times a post is viewed, anywhere on Facebook. 1.2K likes. The competition for content reduces the shelf life significantly. On Facebook, reach falls into three different categories: Organic: This represents the number of unique people who saw your content—for free—in the News Feed. Bad for you, but good for Facebook. If your ad doesn’t generate many clicks, you still pay. Understanding Facebook Impressions. But, so does a … What Facebook calls “impressions” Twitter used to refer to as “reach,” for example. Facebook defines impressions as "the total number of times the ad referenced has been shown on the site." 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