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Founded by Harvard … Through the edX learning platform, founded by Harvard and The Massachusetts Institute of Technology (MIT), anyone with an Internet connection can gain access to courses from Harvard… A full list of online courses and other forms of digital learning from across Harvard is available.. The University of La Verne is a private, non-profit, non-sectarian university … Enjoy an engaging student-led tour of Harvard Yard to connect you to the campus and its history. Develop the skills to build an actionable digital marketing strategy that aligns with your business goals. Discuss di… Use this knowledge in a brand management simulation. Sunil Gupta, a professor at Harvard Business School, argues that many companies are still doing digital strategy wrong. Professionals seeking to develop a solid understanding of the state of digital marketing. Digital marketing requires new approaches to reach and engage consumers. 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Copyright ©2020 President and Fellows of Harvard College, Harvard Professional Development | Harvard DCE, Leading Through Digital Disruption (Online), Communication Strategies: Presenting with Impact (Online), Effective Organizational Communication (Online). The internet economy is the new reality of the digital age. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. Marketers who understand their customers’ end-to-end journeys and experiences will be successful in developing a strategic digital roadmap that meets both their customers’ expectations and their organization’s business objectives. Apply concepts learned in class in a final team project and create your own digital strategy when you … If you’re worried about these things, then you should probably think about getting your Digital Marketing Certificate from Harvard. 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Receive actionable insights through a mix of lecture, video, case studies, articles, interactive exercises, and team activities. Although it is a tough task to get a certificate in this course, but it is not impossible. Copyright ©2020 President and Fellows of Harvard College, Harvard Professional Development | Harvard DCE. Identify ways to determine return on investment (ROI) for your digital efforts 5. 1. This class is ideal for: Please note: each offering includes a mandatory technical check-in. Digital Innovation and Transformation is a Harvard Business School course designed to equip students to confidently help conceive, lead, and execute digital innovation initiatives. Mid-level marketers and managers looking to move into a senior role and adopt a more strategic mindset. He was a … We highlight four key elements of digital marketing: outbound marketing (search and display advertisements), inbound marketing, social media networks, and the mobile revolution. 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