The main products of Nike include footwear, sports equipment, men and women clothing and accessories. Consumers’ formed attitudes about the brand are, buying a products that are comfortable, makes you feel good, and also look cool in it and Nike, The public feels that Nike over charge its consumers and make its profits but they should, decrease the prices which can attract the consumers to buy its products. According to D&B site Hoovers, Nike is the world’s #1 shoe and apparel company. Nike, strategy, product differentiation, innovative and outsourcing. Retrieved from Wikipedia: https://en.wikipedia.org/wiki/Nike,_Inc. and confidence and which has made it major competitor in athlete industry. Nike partly owes its growth in China to its digital marketing strategy. Young athletes can be the target market of Nike in the future. Le nom Nike provient de la déesse grecque de la victoire "Niké" qui était capable de se déplacer à grande vitesse. Get an answer for 'What are some advantages and disadvantages that come to Nike as a company because of international business.' Company Registration No: 4964706. GOT IT. Retrieved from http://www.encyclopedia.com/topic/NIKE_Inc.aspx. Another section will talk about the never ending controversies which Nike has been facing due to its manufacturing factories in low labour countries. (n.d.). In today’s competitive environment, Nike, one of the global leaders in sporting goods industry, has established a strong position for enhancing athletic life style. favorable relationship with Nike in making the products. This essay will also consider the political, legal and cultural issues which Nike can face while implementing any strategies in international markets. Types of International Marketing Strategies. Nike’s, marketing communications mix uses direct marketing to establish stronger relations with. On the basis of the services offered by Nike, to find that they, can compare the quality at a reasonable price from competitor service and prices are fairly. Retrieved from NIKE, INC. Burghausen and Fan (2002) also supported him by arguing that consistency should not lead to complacency, and management should only make changes when a relevant opportunity is identified. We will discuss some facts and figures. about 715 contracts with the countries of the world which help it in supply chain process. Marketing Strategy and International Markets. Nike should strictly follow the rules such as minimum wage and child labour; it will make Nike a more socially responsible organisation. It has major markets in USA, A. continuous objective to cater markets in other countries as well like North-America, China, As for market segmentation, Nike has niche market to serve that is Nike focuses and targets, athlete or sportsperson segment and provides required products to them as footwear and apparel. because shortage of supply can play a big role in setting the pricing policies and applying the market strategies. Therefore, to establish good public relations Nike took some more steps. Conclusion & Recommendations ................................................................................................. in different regions as in the East Coast, in. marketing expenses by 5% of Sales in 2016. footwear through offering a selection of shoes, what customers want; different colors and fabrics; customization process and offers are available in Nike’s website (NikeID). (Nike Inc, 2016), impact and increase the profitability from its products. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. Not only is Nike successful at marketing their products in the United States, but they have grown into a truly international company through their approach to global marketing strategies. Nike should not forget suppliers of raw materials like rubber, leather and cotton etc. Nike has many strategic management techniques organized in steps to achieve the laid down goals and objectives. Nike is accused of manufacturing its shoes under the sweatshop condition in Asian countries which make a large hue and cry among the media. The differentiation strategy of Nike is quite competitive so Nike should ensure any international marketing strategy it applies should enhance its superior brand name. Équipement sportif considerable Economies of scale through their sponsorship of the most way. 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